Manny Martínez
About Manny Martínez
Manny Martínez is a Business Development Specialist with a background in sales and demand generation, particularly in the SaaS industry. He has held various roles in Colombia, Venezuela, and the United States, and currently works at Apollo, focusing on data-driven sales strategies.
Current Role at Apollo.io
Manny Martínez has been employed as a Business Development Specialist at Apollo.io since 2021. In this role, he focuses on enhancing sales engagement strategies through data-driven approaches. His responsibilities include identifying new business opportunities and fostering relationships with potential clients to drive growth.
Previous Experience in Business Development
Before joining Apollo.io, Manny Martínez held various positions that contributed to his expertise in business development. He worked at Buena Suerte Spanish News as a Sales Supervisor from 2017 to 2020, where he managed sales operations in Antioquia, Colombia. He also served as a National Account Manager at US Logistics LLC for seven months in 2020, focusing on national accounts in the United States. Additionally, he briefly worked at Virtuagym as a Business Development Specialist in 2020.
Sales Expertise and Focus Areas
Manny Martínez possesses a strong focus on leveraging data to enhance sales engagement strategies. He has developed expertise in demand generation specifically within the SaaS industry. His approach emphasizes the importance of data analytics in driving effective sales initiatives and improving overall performance.
Educational Background
Manny Martínez studied at Instituto Universitario Americo Vespucio, where he earned a Bachelor's degree in Modern Languages from 2015 to 2017. This educational background has provided him with valuable communication skills that support his roles in business development and sales.
Career Progression and Development
Manny Martínez actively seeks opportunities to expand his knowledge and apply his skills across diverse fields. His career progression reflects a commitment to professional development, as he has transitioned through various roles in sales and business development across different regions, including Venezuela, Colombia, and the United States.