Martin Garcia
About Martin Garcia
Martin Garcia is a UX Researcher II currently working at Apollo.io, with a background in mixed methods UX research and a strong interest in storytelling within the gaming and tech industries. He has held various research and consulting roles at institutions such as Microsoft, Swansea University, and Southern Illinois University Edwardsville.
Current Role at Apollo.io
Martin Garcia currently serves as a UX Researcher II at Apollo.io, a position he has held since 2023. In this role, he focuses on enhancing user experience through research methodologies that incorporate storytelling techniques. His work aims to improve user engagement and the overall impact of research findings.
Previous Experience in UX Research
Prior to his current role, Martin worked at Blink as a UX Researcher from 2021 to 2023. He also held positions at Microsoft as a User Research Coordinator in 2019, where he contributed to the xCloud project for four months. His experience spans various aspects of user research, emphasizing mixed methods approaches that combine qualitative and quantitative data.
Educational Background
Martin earned a Master of Science in Psychology Research Methods from Swansea University, studying from 2016 to 2017. He also holds a Bachelor of Science in Psychology from Southern Illinois University Edwardsville, where he studied from 2011 to 2015. His academic background provides a strong foundation for his work in UX research.
Research and Advocacy
Martin advocates for the integration of storytelling within UX research. He believes that narrative techniques can enhance the engagement and impact of research findings. His approach emphasizes the transformation of data into actionable insights, which fosters greater investment in research quality.
Diverse Work History
Before specializing in UX research, Martin held various roles, including Sales/Leasing Consultant at Shottenkirk Toyota and Sales at Jared the Galleria of Jewelry. He also worked as a Research Assistant and Undergraduate Researcher at Southern Illinois University Edwardsville, gaining valuable experience in research methodologies and user engagement.