Xi Er Dang
About Xi Er Dang
Xi Er Dang is a Lead Product Marketing Manager currently at Apollo.io, with extensive experience in product marketing and project management across various companies in the San Francisco Bay Area and Europe. He has a diverse educational background in business, economics, and marketing from institutions such as UC Berkeley Extension and the University of Gothenburg.
Current Role at Apollo.io
Xi Er Dang serves as the Lead Product Marketing Manager at Apollo.io, a position held since 2023. In this role, Xi focuses on developing and executing marketing strategies that enhance product visibility and drive customer engagement. This position follows a tenure as Senior Product Marketing Manager at the same company from 2021 to 2023, where Xi contributed to product positioning and market analysis.
Previous Experience in Product Marketing
Prior to the current role, Xi Er Dang worked at Chartboost, first as Senior Product Marketing Manager for 10 months in 2021, and then as Product Marketing Manager from 2018 to 2021. This experience involved leading marketing initiatives and collaborating with cross-functional teams to support product launches and growth strategies. Xi also held a position as Product Marketing Manager at Silicon Valley Forum from 2016 to 2018, where Xi managed marketing efforts for various startup projects.
Educational Background
Xi Er Dang has a diverse educational background in business and marketing. Xi studied at the School of Business, Economics and Law at the University of Gothenburg, earning a Bachelor's degree in Business and Economics from 2008 to 2011. Further studies include a Marketing Certificate Program at UC Berkeley Extension from 2014 to 2015. Additionally, Xi studied Mandarin at Fudan University from 2012 to 2013, enhancing language skills that support international marketing efforts.
Early Career Experience
Xi Er Dang began a career in marketing and project management with roles at various companies. Notably, Xi worked as a Marketing Assistant at DECLEOR and CARITA in London from 2011 to 2012. Other positions include Project Manager at AB Conductive in Stockholm from 2013 to 2014 and a Researcher/Interviewer at Opticom Group for two months in 2013. These early roles contributed to Xi's foundational skills in marketing and project management.