Dana Roth
About Dana Roth
Dana Roth is an Inbound Marketing Manager with a background in journalism and extensive experience in digital marketing roles across various companies. She specializes in inbound marketing strategies, SEO optimization, and marketing automation.
Work at Apono
Dana Roth currently serves as the Inbound Marketing Manager at Apono, a position she has held since 2023. In this role, she is responsible for planning and executing inbound marketing strategies, as well as measuring their performance. Her focus is on enhancing marketing effectiveness through experiments and conversion tests.
Previous Experience in Marketing
Prior to her role at Apono, Dana Roth held several marketing positions. She worked as the Marketing Automation Manager at Vanti from 2022 to 2023. Before that, she was the Marketing Manager at Appnext from 2017 to 2018, and the Marketing and Content Manager at Shopial from 2015 to 2017. Additionally, she served as the Digital Marketing Manager at Perception Point from 2020 to 2021 and as the Marketing Manager at FORTVISION from 2018 to 2020.
Education and Expertise
Dana Roth studied Journalism at the University of Missouri-Columbia, where she earned her Bachelor's degree from 2003 to 2007. She also studied at the Missouri School of Journalism, achieving another Bachelor's degree in the same field. Her educational background supports her expertise in marketing, content creation, and SEO optimization.
Entrepreneurial Ventures
Dana Roth founded RebelCrowdfunding.com, where she provided freelance crowdfunding consultancy services from 2013 to 2018. This venture allowed her to apply her marketing skills in a consultancy capacity, focusing on crowdfunding strategies and support.
Social Media and Content Management
Earlier in her career, Dana Roth worked as a Social Media Manager and Content Writer at fashiontv from 2013 to 2014. She also held the position of Content Manager at CureDiva from 2014 to 2015. These roles contributed to her skills in content creation and social media strategy.