Anna Casey
About Anna Casey
Anna Casey is a Senior Product Marketing Manager at Appcues, with over a decade of experience in strategic planning and marketing execution. She has held various marketing roles across multiple organizations, focusing on creating impactful customer experiences and effective marketing strategies.
Current Role at Appcues
Anna Casey currently serves as the Senior Product Marketing Manager at Appcues, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance customer experiences. Her work involves creating solutions tailored for product-led teams and contributing to discussions on in-app experiences and product adoption. Anna's expertise in product marketing is instrumental in driving the success of Appcues Mobile, which celebrated its first anniversary during her tenure.
Previous Experience at Appcues
Before her current role, Anna worked at Appcues as a Product Marketing Manager from 2022 to 2023. During this time, she was responsible for executing marketing initiatives that supported product launches and customer engagement. Her contributions during this period laid the groundwork for her advancement to Senior Product Marketing Manager.
Experience at Sinch MessageMedia
Anna Casey was employed at Sinch MessageMedia as the Product & Content Marketing Manager from 2021 to 2022. In this role, she managed marketing content and strategies that aligned with the company's goals. Her work involved creating compelling marketing materials that effectively communicated the value of products to customers.
Background in Marketing
Anna has a diverse background in marketing, having worked in various roles across different organizations. She served as the Marketing Manager at the American Water Works Association from 2019 to 2021, where she developed marketing strategies and managed campaigns. Prior to that, she held multiple positions at La Crosse Seed, including Marketing Supervisor and Marketing Coordinator, which provided her with foundational marketing skills.
Education and Certifications
Anna Casey earned her Bachelor of Science in Marketing from the University of Wisconsin-La Crosse, where she studied from 2009 to 2013. Additionally, she obtained a Certificate in Organizational and Professional Communications from the same institution. Her educational background supports her extensive experience in strategic planning, copywriting, and go-to-market execution.