Eric Keating
About Eric Keating
Eric Keating serves as the Vice President of Marketing and Sales at Appcues, where he has worked since 2024. He has extensive experience in marketing leadership roles at various companies, including Zaius and Kantar Millward Brown, and is recognized for his expertise in product-led growth strategies.
Current Role at Appcues
Eric Keating currently serves as the Vice President of Marketing & Sales at Appcues, a position he has held since 2024. In this role, he focuses on aligning marketing strategies with customer feedback and metrics to enhance product usage and conversion rates. His responsibilities include overseeing marketing initiatives and sales strategies that drive growth and customer engagement.
Previous Experience at Appcues
Prior to his current role, Eric worked at Appcues as the Vice President of Marketing from 2019 to 2024. During this five-year tenure, he contributed to the company's marketing strategies and initiatives, emphasizing product-led growth and customer-centric approaches. He also authored case studies that highlighted how customers utilized Appcues to improve their product experiences.
Career Background in Marketing
Eric has an extensive background in marketing, having held various positions across multiple organizations. He was the Vice President of Marketing at Zaius from 2016 to 2019 and served in multiple roles at Kantar Millward Brown, including Director of Marketing and Vice President of SaaS Products. His earlier experience includes positions at Compete, Inc., Sonicbids, and Zoom Information, where he developed his expertise in digital marketing and product-led growth strategies.
Education and Expertise
Eric holds a Bachelor of Science degree in Music Industry from Northeastern University. His academic background complements his professional expertise in product-led growth strategies. He is recognized for his ability to create user feedback loops and leverage customer insights to iterate on marketing experiences, contributing to industry reports such as the 2023 Product-Led Experience Report.
Professional Skills and Attributes
Eric is known for being a level-headed team player, particularly in high-pressure environments. He emphasizes the importance of aligning marketing efforts with customer feedback, which enhances the effectiveness of marketing strategies. His focus on metrics-driven decision-making supports his role in driving product usage and conversions.