Katie Machnik (She/Her)
About Katie Machnik (She/Her)
Katie Machnik is an Enterprise Account Executive at Appcues, where she has worked since 2019. She has a strong background in sales and account management, having previously held positions at Salsify and Enterprise Rent-A-Car.
Work at Appcues
Katie Machnik has been with Appcues since 2017, progressing through various roles. She started as an Account Executive, serving in this capacity for one year before advancing to Sr Account Executive for eight months. In 2019, she took on the role of Enterprise Account Executive, where she has continued to work for five years. In her current position, she specializes in delivering exceptional user experiences through Appcues' Product-Led Growth Platform. Her expertise includes measuring the impact of in-product experiences on key business results.
Previous Experience
Before joining Appcues, Katie Machnik worked at Salsify from 2014 to 2017. She began as a Team Lead and Business Development Representative for six months and then transitioned to the role of Enterprise Account Executive for two years. Earlier in her career, she completed a Management Trainee Internship at Enterprise Rent-A-Car from 2012 to 2013, working in Westborough and Amherst, MA.
Education and Expertise
Katie Machnik studied at the University of Massachusetts, Amherst, where she earned a Bachelor of Business Administration (BBA) with a major in Management from the Isenberg School of Management, completing her degree in 2013. She also participated in a Semester Abroad program at the University of Cape Town in 2011. Her expertise lies in enhancing user experiences and measuring the effectiveness of in-product experiences.
Achievements
Katie Machnik has been recognized as the #1 Top Sales Performer at Appcues for three consecutive years: 2018, 2019, and 2020. This achievement highlights her effectiveness in sales and her significant contributions to the company's success during her tenure.