Kay Kay Clapp
About Kay Kay Clapp
Kay Kay Clapp is the Manager of Content Marketing & Communications at Appcues, where she has worked since 2022. She has extensive experience in content and marketing communications across various companies, including iFixit and Experts Exchange, and is recognized for her leadership and storytelling skills.
Work at Appcues
Kay Kay Clapp has been with Appcues since 2022, currently serving as the Manager of Content Marketing & Communications. In this role, she has contributed to the company's content strategy and communications efforts. Previously, she held the position of Content & Communications Manager at Appcues for seven months in 2022. Her work has included creating content that simplifies product launches, exemplified by her contribution to the Appcues blog featuring a Notion template.
Previous Experience in Content and Marketing
Prior to joining Appcues, Kay Kay Clapp worked at iFixit in various roles from 2015 to 2021. She served as Director of Content and Communications for one year, and as Senior Manager of Content Marketing and Editorial for two years. Additionally, she held positions as Manager of Marketing Communications and Community and Outreach Manager. Her experience also includes a brief tenure as Head of Digital Content at ZOA Energy in 2021 and roles at Experts Exchange and Shopatron, where she focused on demand generation and product marketing.
Education and Expertise
Kay Kay Clapp earned her Bachelor of Business Administration with a Marketing Concentration from California Polytechnic State University-San Luis Obispo, completing her studies from 2007 to 2010. Her academic background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in content marketing and communications.
Achievements in Content Creation
Kay Kay Clapp has a notable track record in content creation, with her storytelling work featured on the front page of Reddit. Her stories have gained recognition from major media outlets, including The New York Times, The Wall Street Journal, The Washington Post, Business Insider, and Forbes. She has successfully mobilized cross-functional teams and managed over 75 direct reports, known for her empathetic leadership style.
Contributions to Industry Recognition
Clapp has been recognized for her contributions to the success of Appcues, being featured in a blog post that celebrates the women who play a significant role in the company's achievements. Her initiatives have also contributed to turning ideas into legislation, showcasing her impact beyond traditional marketing roles.