Michaela Sleeth
About Michaela Sleeth
Michaela Sleeth is a Senior Product Manager specializing in mobile applications at Appcues, where she has worked since 2021. With prior experience in product management and ownership at various companies, she holds a Bachelor of Arts in Media, Information and Technoculture from Western University.
Current Role at Appcues
Michaela Sleeth serves as a Senior Product Manager - Mobile at Appcues, a position she has held since 2021. In this role, she focuses on enhancing mobile product offerings and improving user engagement through data-driven strategies. Her responsibilities include managing product roadmaps and ensuring that the mobile experience aligns with user needs and business objectives.
Previous Experience at JUICE Mobile
Before joining Appcues, Michaela worked at JUICE Mobile as a Product Manager from 2018 to 2019. During her tenure in the Toronto, Canada Area, she contributed to the development and management of mobile advertising solutions, enhancing the company's product offerings in the competitive mobile landscape.
Experience at Bespoke Metrics Inc
Michaela held multiple roles at Bespoke Metrics Inc from 2019 to 2021. Initially, she served as a Product Owner, where she was responsible for defining product vision and strategy. She later transitioned to the role of Head of Product for a period of nine months in 2021, overseeing product development and team management.
Background in Product Management
Michaela has a solid background in product management, having worked at Tucows as a Product Manager from 2015 to 2018. Her experience includes managing product roadmaps and enhancing customer success. Additionally, she has held various roles in content curation and communications, which have contributed to her understanding of user engagement and market dynamics.
Education and Professional Development
Michaela earned a Bachelor of Arts (B.A.) in Media, Information and Technoculture from Western University, completing her studies from 2011 to 2015. She furthered her education by completing an Intro to Design Thinking course at BrainStation in 2019. This educational background supports her passion for critiquing contemporary media and generating user engagement through intelligent design.