Ramli "Rj" John
About Ramli "Rj" John
Ramli 'Rj' John is a Content Programming Director at Appcues and an author known for his expertise in product-led growth strategies. He has a background in computer science and marketing, with extensive experience in SaaS consulting and content creation.
Work at Appcues
Ramli John serves as the Content Programming Director at Appcues, a position he has held since 2022. In this role, he focuses on developing and implementing content strategies that enhance user engagement and promote product-led growth. His expertise in content programming aligns with Appcues' mission to help companies improve user onboarding and retention through effective content delivery.
Education and Expertise
Ramli John earned a Bachelor of Mathematics in Computer Science and Combinatorial Optimization from the University of Waterloo, studying from 2003 to 2008. He furthered his education by obtaining a Master of Business Administration (MBA) from Ivey Business School at Western University, specializing in Entrepreneurship, Marketing, and Strategy, from 2012 to 2013. His educational background supports his multifaceted approach to growth marketing and product-led strategies.
Background
Prior to his current roles, Ramli John accumulated extensive experience in various marketing and consulting positions. He worked at Ramli Lean Solutions as a SaaS Growth Consultant and Fractional Marketing Director from 2012 to 2021. He also held positions at ProductLed, where he served as Director of Training and Program Manager, and at SkyVerge as a Growth Marketer. His diverse background in marketing and training has equipped him with the skills to drive growth for product-led companies.
Achievements
Ramli John is the author of 'Product-Led Onboarding,' which achieved Amazon #1 bestseller status and received endorsements from notable figures in the industry, including Sean Ellis. He has been featured in the 2023 Product-Led Experience Report and has contributed significantly to discussions on product-led growth and user engagement. Additionally, he hosts workshops at the Product Adoption Academy and creates content to support the academy's initiatives.
Current Roles and Contributions
In addition to his role at Appcues, Ramli John is actively involved in several other initiatives. He is the Founder of Marketing Powerups, which he established in 2022. He also serves as a Mentor at First Round Fast Track and as a Product-Led Growth Coach at ProductLed, both roles he has held since 2022. His work includes designing experiments to enhance activation rates and reduce churn for SaaS companies, showcasing his commitment to product-led growth.