Ruben Cruz Alvarez
About Ruben Cruz Alvarez
Ruben Cruz Alvarez is a Manager of Customer Success at Appcues, where he leads a team of four and manages a customer portfolio valued at over 5.3 million dollars. He has a diverse background in sales and customer success, having worked at various companies including Turbonomic, Aqua Security, and Appcues, and holds a Bachelor's degree in Human Resources Management/Accounting and a Master's in International Marketing.
Current Role at Appcues
Ruben Cruz Alvarez currently serves as the Manager of Customer Success at Appcues. He has held this position since 2022 and leads a team of four Commercial Customer Success Managers. In this role, he manages a customer portfolio valued at over 5.3 million dollars. His focus is on ensuring customer satisfaction and driving product-led growth strategies within the organization.
Previous Experience in Customer Success
Prior to his current role at Appcues, Ruben worked as a Customer Success Manager at the same company from 2021 to 2022. He also held positions at Turbonomic as an Enterprise Sales Development Representative from 2017 to 2019, and at Aqua Security, where he served as an Account Executive and Inside Sales representative in 2020. His experience spans various roles that emphasize customer engagement and sales development.
Educational Background
Ruben Cruz Alvarez earned a Bachelor's degree in Human Resources Management and Accounting from the University of Puerto Rico, Río Piedras, where he studied from 2008 to 2014. He furthered his education by obtaining a Master's in International Marketing from Hult International Business School, completing the program in 2015. His educational background supports his expertise in customer success and marketing strategies.
Specialization in Product-Led Growth
Ruben specializes in the implementation and execution of Product-Led Growth strategies. This approach focuses on using the product itself as the primary driver of customer acquisition, retention, and expansion. His expertise in this area is integral to his role at Appcues, where he works to optimize customer experiences and drive business growth.
Personal Interests and Activities
Outside of his professional career, Ruben runs a food blog called cruznkitchen.com, where he shares a variety of recipes. He is also an avid chess player and actively invites others to play on chess.com, reflecting his interests in culinary arts and strategic games.