Alex Yerukhimovich
About Alex Yerukhimovich
Alex Yerukhimovich is the Head of AppHarbr and has extensive experience in the AdTech industry, including roles at Glispa Global Group and Anzu.io. He specializes in user acquisition, measurement, and attribution, with a strong focus on the RTB ecosystem and anti-fraud measures.
Current Role at AppHarbr
Alex Yerukhimovich serves as the Head of AppHarbr, a position he has held since 2023. In this role, he oversees the strategic direction and operational management of the company, focusing on enhancing app performance and user engagement. His leadership is characterized by a hands-on approach and a commitment to ROI-oriented management.
Previous Experience at Glispa Global Group
Prior to his current role, Yerukhimovich worked at Glispa Global Group in various capacities. He served as Senior Director of Publisher Management, Support, and Retargeting from 2017 to 2018. Additionally, he held the position of Head of Supply Sales for the MEA & CIS regions from 2016 to 2017, and Head of Publishers from 2015 to 2016. His experience at Glispa contributed to his comprehensive understanding of the ad technology landscape.
Expertise in AdTech and Gaming
Yerukhimovich possesses a strong background in the AdTech industry, with expertise in user acquisition, measurement, and attribution, particularly within the gaming sector. He has a comprehensive understanding of the RTB ecosystem, DSPs, and ad servers. His knowledge extends to anti-fraud measures and audience verification, which are critical in today's digital advertising landscape.
Educational Background
Alex Yerukhimovich earned his Bachelor's degree from Tel Aviv University, where he studied Psychology and Middle Eastern Studies. He graduated magna cum laude, demonstrating a strong academic performance during his studies from 2011 to 2014. His educational background provides a foundation for his analytical skills and understanding of human behavior in the context of technology and marketing.
Leadership Roles at Anzu.io
At Anzu.io, Yerukhimovich held significant leadership roles, serving as VP of Sales from 2018 to 2021 and later as VP of Games from 2021 to 2023. In these positions, he was responsible for driving sales strategies and expanding the company's presence in the gaming industry, leveraging his expertise in user engagement and monetization.