Guy Books
About Guy Books
Guy Books serves as the Vice President of Products at AppHarbr and has extensive experience in product management and development across various companies. His expertise includes ensuring high-quality in-app advertisements and enhancing the mobile user experience.
Current Role at AppHarbor
Guy Books serves as the Vice President of Products at AppHarbor since 2021. In this role, he focuses on enhancing product offerings and ensuring high-quality in-app advertisements. His expertise includes implementing proactive ad quality controls to prevent disruptive and offensive ads from reaching users. He has been instrumental in equipping app publishers with real-time ad quality protection, contributing to a better mobile user experience.
Previous Experience at GeoEdge
Before joining AppHarbor, Guy Books worked at GeoEdge as Vice President of Products from 2019. His tenure at GeoEdge involved ensuring high-quality in-app ads and enhancing the mobile user experience. He emphasized proactive ad quality controls, which helped in preventing unwanted and offensive ads from appearing in applications.
Professional Background at Kontera
Guy Books has a significant history with Kontera, where he held multiple roles. He started as an Ops employee from 2006 to 2007, then transitioned to Project Manager from 2007 to 2008, and later served as Product Manager from 2008 to 2010. His experience at Kontera laid the foundation for his expertise in product development and ad quality management.
Education and Expertise
Guy Books studied at Ben-Gurion University of the Negev, where he focused on Physics from 2002 to 2004. Additionally, he attended Hadarim from 1990 to 1994. His educational background complements his professional expertise in ensuring high-quality in-app advertisements and securing the mobile user experience.
Career Progression and Roles
Throughout his career, Guy Books has held various significant positions in product management and development. He worked as Director of Product Development at DoubleVerify Ltd. in 2011, and as Director of Product at inneractive from 2012 to 2014. He also served as Vice President of Products at Nextpeer from 2014 to 2016, which was later acquired by Viber. His diverse roles have contributed to his comprehensive understanding of product quality and user experience.