Tobias Silber
About Tobias Silber
Tobias Silber serves as the Chief Business Officer at AppHarbr, bringing extensive experience in marketing and business development from his previous roles at GeoEdge and Minicom Advanced Systems. He specializes in SaaS and digital media, emphasizing analytics, client needs, and purposeful messaging in his approach to marketing strategy.
Current Role at AppHarbor
Tobias Silber serves as the Chief Business Officer at AppHarbor, a position he has held since 2021. In this role, he focuses on driving business growth and developing strategic initiatives to enhance the company's market presence. His responsibilities include overseeing marketing strategies and ensuring alignment with overall business objectives. Silber emphasizes the importance of analytics in tracking progress and measuring success in marketing efforts.
Previous Experience at GeoEdge
Prior to his current role, Tobias Silber worked at GeoEdge for a total of eight years. He initially joined as the Director of Marketing from 2012 to 2016, where he developed marketing strategies and initiatives. He then advanced to the position of VP Marketing from 2016 to 2020, further enhancing his expertise in the digital media industry. During his tenure, he focused on understanding client needs and framing solutions to address their challenges.
Background in Sales and Marketing
Tobias Silber has a diverse background in sales and marketing, having worked at Minicom Advanced Systems. He served as the Regional Sales Manager from 2009 to 2011 and as the Digital Marketing Manager from 2011 to 2012. His experience in these roles contributed to his skills in generating quality sales leads and discovering new revenue channels, which are critical in his current position.
Education and Expertise
Tobias Silber holds a Bachelor of Arts (BA) in Sociology and Political Science from Bar-Ilan University. He furthered his education by completing a Master of Business Administration (MBA) in the International Executive MBA Program at the University of Haifa from 2014 to 2015. His academic background complements his professional expertise in SaaS, marketing strategy, and partnership building.
Specialization in Inbound Marketing
Silber specializes in inbound marketing and business development, which allows him to effectively communicate with both internal and external stakeholders. He has a strong focus on purposeful messaging and execution in marketing, which he believes are essential for successful marketing campaigns. His track record includes building high-performing teams that drive business success.