Yuval Shiboli
About Yuval Shiboli
Yuval Shiboli serves as the Director of Product Marketing at AppHarbr and GeoEdge, bringing over 15 years of experience in sales leadership roles within SaaS technology and startups in Israel.
Work at AppHarbor
Yuval Shiboli has been serving as the Director of Product Marketing at AppHarbor since 2023. In this role, he focuses on developing product messaging and marketing strategies that effectively communicate the value of AppHarbor's offerings to both existing and prospective customers. His experience in product marketing is complemented by his extensive background in sales and enablement.
Current Role at GeoEdge
In addition to his position at AppHarbor, Yuval Shiboli is also the Director of Product Marketing & Sales Enablement at GeoEdge, a role he has held since 2021. His responsibilities include developing sales training programs and creating tools that support sales development representatives (SDRs), account executives (AEs), and customer success managers (CSMs). His work aims to enhance the effectiveness of the sales team and improve overall sales performance.
Previous Experience at DocuSign
Yuval Shiboli worked at DocuSign in various roles, including EMEA Senior Account Executive for 9 months in 2016 and EMEA Channel Manager, Business Development for 8 months from 2015 to 2016. During his tenure, he contributed to expanding DocuSign's presence in the European market and enhancing channel partnerships.
Sales Leadership Background
With over 15 years of experience in sales leadership roles, Yuval Shiboli has worked with both SaaS technology providers and fast-growing Israeli startups. His career includes positions such as Regional Director Europe & Sales Enablement Manager at GeoEdge and Sales Team Leader at ARX. He has developed expertise in various selling methodologies, including Social Selling and the Sandler System.
Education and Expertise
Yuval Shiboli earned a Bachelor of Arts in Business & Marketing from Ruppin Academic Center, where he studied from 1999 to 2001. His educational background supports his extensive experience in product marketing and sales enablement. He is fluent in both English and Hebrew, which enhances his ability to communicate effectively in diverse markets.