Alexandra Gonzalez Urrea
About Alexandra Gonzalez Urrea
Alexandra Gonzalez Urrea is a Marketing Director with extensive experience in digital marketing, having previously held positions at Applicaster and Ooyala. She has a diverse educational background in marketing and international business, complemented by internships in the fashion industry.
Current Role as Marketing Director
Alexandra Gonzalez Urrea serves as the Marketing Director at Applicaster, a position she has held since 2022. In this role, she oversees marketing strategies and initiatives, contributing to the company's growth and brand presence. Her experience in digital marketing and leadership positions enhances her ability to drive effective marketing campaigns.
Previous Experience at Applicaster
Prior to her current role, Alexandra worked at Applicaster as the Head of Digital Marketing from 2019 to 2022. During her three years in this position, she focused on developing and executing digital marketing strategies that aligned with the company's objectives, enhancing its online visibility and engagement.
Career at Ooyala
Alexandra Gonzalez Urrea has extensive experience at Ooyala, where she held multiple roles. She began as a Marketing Intern in 2014, then progressed to Marketing Analyst I from 2015 to 2016. She continued her career there as a Digital Marketing Specialist II from 2016 to 2018, and later as the Digital Marketing Team Lead from 2018 to 2019. Her roles involved analyzing marketing data and leading digital marketing efforts.
Educational Background
Alexandra studied Marketing at Instituto Tecnológico y de Estudios Superiores de Monterrey, where she earned her Licenciatura en Mercadotecnia from 2009 to 2014. She also completed a Fashion Business Certificate at Istituto Lorenzo de' Medici in 2011. Additionally, she studied French Studies at Université de Poitiers, achieving a Diplôme Universitaire d’Etudes Françaises B1 in 2009, and obtained a Certificate in International Business from the State University of New York at New Paltz in 2013.
Internship Experience
Alexandra has gained valuable internship experience at Diane von Furstenberg, where she worked as a Marketing Intern and Licensing Intern in 2014 and 2013, respectively. These internships provided her with insights into the fashion industry and marketing practices, contributing to her professional development.