Laura Tapias
About Laura Tapias
Laura Tapias serves as the Vice President for the Americas and Spain at Applicaster, where she has been instrumental in expanding the company's market presence since 2019. With a strong academic background in communication, media studies, and business administration, she has held various leadership roles in the media and entertainment industry, achieving significant revenue growth and strategic partnerships.
Current Role at Applicaster
Laura Tapias serves as the Vice President for the Americas and Spain at Applicaster since 2019. In this role, she oversees operations and strategic initiatives across these regions from Miami, Florida. Her responsibilities include managing brand marketing efforts and developing products that cater to various streaming services. She collaborates with business divisions to establish technical partnerships and create marketing campaigns, ensuring compliance with legal agreements.
Previous Experience at Applicaster
Laura Tapias previously held the position of General Manager for Spain and Latin America at Applicaster from 2015 to 2019. During her tenure, she successfully positioned the brand in new markets and secured significant client accounts. Prior to this, she served as Vice President for Spain and Latin America from 2012 to 2015, where she contributed to the company's growth in these regions while based in Tel Aviv, Israel.
Education and Expertise
Laura Tapias has a diverse educational background. She earned a Bachelor of Arts in Communications from Universitat Ramon Llull from 1994 to 1999. She then completed a Master's degree in Marketing at ESADE Business School from 2004 to 2005. Additionally, she pursued an Advanced Media Program at IESE Business School and UCLA Anderson School of Management from 2016 to 2017. She also holds an MBA, which she obtained from Universitat Ramon Llull from 1999 to 2001.
Career Background
Laura Tapias has extensive experience in the media and entertainment industry. She worked as Canal Panda Director at AMC Networks International Southern Europe from 2010 to 2012. Prior to that, she served as Commercial Manager at D'OCON FILMS from 2000 to 2004. She also held positions at BKN International AG, where she was Managing Director from 2005 to 2010 and VP of Sales and Marketing from 2004 to 2005. Additionally, she has experience as a lecturer at Blanquerna - Universitat Ramon Llull.
Achievements in Brand Positioning
Throughout her career, Laura Tapias has demonstrated a strong ability to position brands effectively in competitive markets. She has successfully acquired new accounts in previously untapped markets and has exceeded revenue goals by implementing strategies that align with market needs. Her efforts have contributed to the growth and market presence of the companies she has worked with, particularly in the streaming services sector.