Laura Tapias
About Laura Tapias
Laura Tapias serves as the VP Americas & Iberia at Applicaster, where she has worked since 2019. With a background in communication and media studies, she has held various leadership roles in the media industry, including significant positions at AMC Networks and BKN International.
Current Role at Applicaster
Laura Tapias serves as the VP Americas & Iberia at Applicaster, a position she has held since 2019. Based in Miami, Florida, she focuses on overseeing operations and strategic initiatives across the Americas and Iberia regions. Her leadership is instrumental in driving business growth and enhancing the company's presence in these markets.
Previous Experience at Applicaster
Before her current role, Laura Tapias worked at Applicaster as the General Manager for Spain and Latin America from 2015 to 2019. During her tenure, she was based in Miami, Florida, and was responsible for managing operations and expanding the company's influence in the Spanish-speaking markets.
Educational Background
Laura Tapias has a comprehensive educational background in communication and business. She earned a Bachelor of Arts in Communications from Universitat Ramon Llull, followed by a Master's degree in Marketing from ESADE Business School. Additionally, she obtained a Master of Business Administration (MBA) from Universitat Ramon Llull and completed the Advanced Media Program at IESE Business School and UCLA Anderson School of Management.
Professional Experience in Media and Entertainment
Laura Tapias has extensive experience in the media and entertainment industry. She held various roles, including Canal Panda Director at AMC Networks International Southern Europe and Managing Director at BKN International AG. Her work includes launching AVOD services for major broadcasters and building strategic partnerships with companies like Roku and JWPlayer.
Contributions to Digital Media
Laura Tapias has played a significant role in enhancing digital media services. She successfully negotiated pre-sales and co-productions that contributed to the launch of a national Pay TV channel. Additionally, she demonstrated expertise in behavioral analytics to improve user retention and reduce churn in subscription video on demand (SVOD) services.