Lena Belkor
About Lena Belkor
Lena Belkor is the co-founder of the Applied Behavioral Science Association and currently serves as the Director of Insights & Analytics at The Scotts Miracle-Gro Company. With a strong background in consumer insights and behavioral science, she has held various leadership roles in prominent organizations including GoodRx and Facebook.
Work at Applied Behavioral Science Association
Lena Belkor serves as the ABSA Co-Founder at the Applied Behavioral Science Association since 2020. In this role, she contributes to the organization's mission of promoting the application of behavioral science in various fields. Her involvement spans four years, during which she has played a key role in shaping initiatives and programs that leverage behavioral insights.
Current Role at The Scotts Miracle-Gro Company
Since 2023, Lena Belkor has held the position of Director of Insights & Analytics at The Scotts Miracle-Gro Company. In this remote role, she leads efforts to optimize consumer behavior strategies through testing and experimentation. Her focus is on combining market intelligence with consumer analysis to inform business strategy, emphasizing data-driven insights and strategic behavioral hypotheses.
Previous Experience at GoodRx
Lena Belkor worked at GoodRx from 2020 to 2023 as the Director of Consumer Insights and Head of Behavioral Science. During her three years in this role, she was responsible for leading initiatives that utilized behavioral science to enhance consumer understanding and engagement. Her work contributed to the development of strategies aimed at improving consumer experiences.
Educational Background
Lena Belkor has a dual degree in Mathematics and Brain and Cognitive Sciences from the Massachusetts Institute of Technology (MIT). She also studied at UCLA Anderson School of Management, focusing on Management with an emphasis on Behavioral Economics and Marketing. Additionally, she participated in Y Combinator, co-founding the first all-female funded company in the program, which underscores her commitment to innovation and leadership in her field.
Career History and Early Roles
Lena Belkor's career includes significant roles in various prestigious organizations. She worked at Facebook in Product Marketing Management and Sales Analytics & Insights from 2014 to 2018. Prior to that, she held research positions at Stanford University and UC Berkeley's Marketing Departments. Her early career also includes positions at BlackRock, Goldman Sachs, Morgan Stanley, and PIMCO, where she gained extensive experience in finance and analytics.