Lena Belogolova
About Lena Belogolova
Lena Belogolova is the co-founder of the Applied Behavioral Science Association and currently serves as the Head of Behavioral Science at both Intellichanges, Inc. and GoodRx. With a diverse background in product marketing, trading, and research, she has applied behavioral science to optimize business strategies since 2007.
Work at Applied Behavioral Science Association
Lena Belogolova serves as the ABSA Co-Founder at the Applied Behavioral Science Association since 2020. In this role, she contributes to the organization's mission of promoting the application of behavioral science in various fields. Her expertise in behavioral science informs the association's initiatives and programs aimed at enhancing understanding and practical application of behavioral insights.
Current Positions in Behavioral Science
Lena Belogolova holds multiple leadership roles in the field of behavioral science. She has been the Head of Behavioral Science at Intellichanges, Inc. since 2017 and the Head of Behavioral Science at GoodRx since 2021. In these positions, she applies her knowledge of behavioral science to optimize marketing strategies and improve decision-making processes for both individuals and businesses.
Previous Experience at Facebook
Lena Belogolova worked at Facebook in various capacities from 2014 to 2018. She held roles in Media/Client Solutions, Analytics & Insights, and Product Marketing Management, gaining extensive experience in marketing and client solutions during her tenure in the Greater Los Angeles Area.
Education and Expertise
Lena Belogolova has a strong educational background in behavioral economics and marketing. She earned a Master of Science degree from the University of California, Los Angeles - The Anderson School of Management, where she focused on Behavioral Economics and Marketing. Additionally, she studied Mathematics and Brain and Cognitive Sciences at the Massachusetts Institute of Technology, completing her degree in 2006.
Background in Financial Services
Lena Belogolova has a background in financial services, having worked at several prestigious firms. She was a Trader at Goldman Sachs from 2006 to 2009 and held positions at Morgan Stanley, BlackRock, and PIMCO. This experience in finance complements her expertise in behavioral science, allowing her to apply analytical skills to various domains.