Rajiv Vaidyanathan
About Rajiv Vaidyanathan
Rajiv Vaidyanathan is a Founding Member of the Applied Behavioral Science Association and serves as a Faculty Research Fellow at BEAR - Behavioural Economics in Action at Rotman. He holds a Bachelor of Commerce from Hans Raj College, an MBA from the University of Idaho, and a Ph.D. in Marketing from Washington State University.
Work at Applied Behavioral Science Association
Rajiv Vaidyanathan serves as a Founding Member of the Applied Behavioral Science Association since 2020. In this role, he contributes to the development and promotion of behavioral science practices. His involvement focuses on fostering collaboration among professionals in the field and advancing the application of behavioral insights in various sectors.
Current Position at BEAR - Behavioural Economics in Action
Since 2023, Rajiv Vaidyanathan has held the position of Faculty Research Fellow at BEAR - Behavioural Economics in Action at Rotman. He works remotely, engaging in research that explores the intersection of behavioral economics and practical applications. His role involves contributing to academic studies and projects that aim to enhance understanding of behavioral economics.
Education and Expertise
Rajiv Vaidyanathan completed his Bachelor of Commerce (Honors) at Hans Raj College from 1984 to 1987. He then pursued a Master of Business Administration (MBA) at the University of Idaho from 1987 to 1989. Following this, he obtained a Ph.D. in Marketing from Washington State University - College of Business and Economics, studying from 1989 to 1993. His educational background provides a strong foundation in business and marketing principles.
Background
Rajiv Vaidyanathan has a diverse academic and professional background that spans several years. He has engaged in higher education in commerce and business, leading to significant roles in behavioral science and economics. His experience includes both research and practical applications in the fields of marketing and behavioral economics.