Mike Munzer
About Mike Munzer
Mike Munzer serves as the Executive Director of Diagnostic Sales at Applied DNA Sciences, where he has been instrumental in leading sales efforts for COVID-19 testing. With extensive experience in sales and marketing across various companies, he has developed expertise in channel development and management within the diagnostic sales sector.
Work at Applied DNA Sciences
Mike Munzer has been serving as the Executive Director of Diagnostic Sales at Applied DNA Sciences since 2020. In this role, he focuses on selling COVID-19 diagnostic assay kits to CLIA-certified laboratories. His leadership is integral to the company's efforts in expanding its diagnostic sales segment, particularly in response to the ongoing demand for COVID-19 testing solutions.
Previous Experience in Sales and Marketing
Before joining Applied DNA Sciences, Mike Munzer held several significant positions in sales and marketing. He worked at AccuVein Inc. as Vice President of U.S. Sales from 2017 to 2020 and as VP of Channels and Sales Development from 2014 to 2017. His earlier experience includes a 14-year tenure at Symbol Technologies, Inc., where he served as Director and Sr. Director of Distribution Sales, as well as a role in Inside Sales. He also worked at Motorola Solutions as Director of NA Field Marketing.
Education and Expertise
Mike Munzer earned his MBA in Marketing from Long Island University, C.W. Post Campus, where he studied from 1990 to 1996. He also holds a Bachelor of Arts in Music from the same institution, completed between 1978 and 1981. His expertise lies in channel development and management, particularly within the diagnostic sales sector, which has been a focus throughout his career.
Career Background
Mike Munzer began his professional career at D'Addario & Company, Inc. as Dealer Sales and Marketing Manager from 1981 to 1988. He later transitioned to Symbol Technologies, Inc., where he held various roles over 14 years. His career also includes a brief position at Network Appliance, Inc. as Director of Worldwide Channel Development in 2006. This diverse background has equipped him with a broad understanding of sales strategies across different industries.
Leadership in COVID-19 Testing Initiatives
In his current role at Applied DNA Sciences, Mike Munzer leads the sales efforts for safeCircle (TM) COVID-19 testing, which is a key emerging core business segment for the company. His focus on selling diagnostic assay kits has positioned him at the forefront of the public health response to the COVID-19 pandemic, demonstrating his commitment to advancing healthcare solutions.