Kate Rowland Grevera Ms, Otr
About Kate Rowland Grevera Ms, Otr
Kate Rowland Grevera is the Director of Government Services at AppliedVR, where she has worked since 2022. She has extensive experience in sales and marketing within the healthcare sector, particularly in government services for the VA, DoD, and IHS.
Work at AppliedVR
Kate Rowland Grevera serves as the Director of Government Services (National Sales - VA/DoD/IHS) at AppliedVR. She has held this position since 2022, contributing to the company's efforts in the government sector. In her role, she is responsible for establishing a National Government Services sales division. Grevera has developed a go-to-market strategy specifically targeting the VA and DoD channels. Under her leadership, the VA sales experienced a significant 250% quarter-over-quarter growth in 2023. Additionally, she secured a $1 million pilot program with the VHA Immersive Award.
Previous Experience
Before joining AppliedVR, Grevera accumulated extensive experience in various leadership roles. She worked as the Director at THERAPY 2000 from 2016 to 2018 in the Austin, Texas Area. Prior to that, she was a Senior Territory Manager and Military Specialist at DJO from 2008 to 2013, also in Austin. Grevera served as an Independent DME Distributor at NIC-DREW, INC. from 2005 to 2008 in South Texas. She held the position of Director at Warm Springs, a subsidiary of Post Acute Medical, from 2003 to 2005 in San Antonio. Additionally, she was the Director of Sales & Marketing at Beach Cities Health District from 2000 to 2003 in Redondo Beach, CA.
Education and Expertise
Kate Rowland Grevera holds a Bachelor's degree in Psychology from Incarnate Word College. She also earned a Master's degree in Occupational Therapy from Texas Woman's University. Her educational background provides her with a solid foundation in both psychological principles and therapeutic practices, which she applies in her professional roles. Grevera's expertise in occupational therapy and government services sales enhances her effectiveness in her current position at AppliedVR.
Achievements
During her career, Kate Rowland Grevera has achieved notable milestones. At AppliedVR, she secured a $1 million pilot program with the VHA Immersive Award, showcasing her ability to develop impactful initiatives. In 2023, she led the VA sales team to achieve a remarkable 250% quarter-over-quarter growth. Her strategic development of a go-to-market approach for the Government channel has positioned AppliedVR for continued success in the VA and DoD sectors.