Leonardo Alfonso Vergel Arevalo
About Leonardo Alfonso Vergel Arevalo
Leonardo Alfonso Vergel Arevalo serves as the Marketing and Communications Manager for the E&I Division in Latin America at Applus+. With over 10 years of experience in digital marketing across various sectors, he specializes in brand positioning and the execution of marketing strategies.
Work at Applus+
Leonardo Alfonso Vergel Arevalo currently serves as the Gerente de Marketing y Comunicaciones para la división E&I en Latinoamérica at Applus+. He has held this position since 2021, contributing to the company's marketing and communications strategies in the Latin American region. His responsibilities include leading brand positioning campaigns across both traditional and digital channels, as well as managing content for the company's Latin American websites. He also oversees the execution of the corporate brand manual and the approval of commercial documents.
Education and Expertise
Leonardo has a diverse educational background. He studied at Universidad Sergio Arboleda, where he earned a degree in Marketing and International Business. He furthered his studies at CEUPE - Centro Europeo de Postgrado y Empresa, achieving a Master's in Digital Marketing, Communications, and Internet 3.0. Additionally, he completed a specialization in Project Management in Business Intelligence at Politécnico Grancolombiano. He also studied digital communication and multimedia content at Escuela de Organización Industrial, where he completed a course in Web Analytics.
Background
Leonardo has over 10 years of experience in marketing and communications, particularly in sectors such as renewable energy, oil and gas, infrastructure, technology, and energy generation and distribution. His career includes roles such as Asesor de Mercadeo y Comunicaciones at Alcaldía de Bogotá and Jefe de Comunicaciones at Fiduagraria S.A. He also worked as Gerente de Mercadeo y Promoción Estratégica at PXL - Pixel Media Group, where he developed marketing strategies and managed promotional activities.
Achievements
Throughout his career, Leonardo has demonstrated expertise in managing both BTL (Below The Line) and ATL (Above The Line) marketing campaigns. He is skilled in conducting competitive analysis, market intelligence, and market research, which includes database management. His role involves developing and executing marketing plans tailored for B2B and B2C strategies, ensuring effective communication and brand positioning across various platforms.