Leonardo Petricca
About Leonardo Petricca
Leonardo Petricca serves as the Head of Marketing and Brand Communication for Automotive Latam at Applus+. He has a diverse background in marketing and brand communication, with previous roles at AXA, Universal Assistance S.A., and American Express.
Work at Applus+
Leonardo Petricca has been serving as the Head of Marketing and Brand Communication for Automotive LATAM at Applus+ since 2017. In this role, he is responsible for developing and executing marketing strategies that enhance brand visibility and engagement within the automotive sector in Latin America. His leadership focuses on aligning marketing initiatives with business objectives to drive growth and strengthen the company's market position.
Previous Experience in Marketing and Concierge Services
Prior to his current position, Petricca held several roles that contributed to his expertise in marketing and customer service. He worked at Universal Assistance S.A. as Head of Concierge Membership from 2009 to 2011, where he managed premium service offerings. He then transitioned to a role as Marketing Channel and Business Development Responsible for the Americas from 2010 to 2017, where he focused on expanding market reach and developing strategic partnerships. Additionally, he worked at AXA as a Lifestyle Analyst and Concierge for American Express from 2007 to 2009.
Education and Expertise
Leonardo Petricca's educational background includes extensive studies in marketing and business management. He attended the University of Cambridge from 1999 to 2006, where he completed a seven-year program. He furthered his education at Universidad de Palermo, studying from 2007 to 2014, and again from 2009 to 2013, accumulating a total of six years of study. Additionally, he attended London Business School from 2014 to 2016, enhancing his knowledge in business strategies.