Adam Smart
About Adam Smart
Adam Smart serves as the Director of Product for Gaming at AppsFlyer, where he specializes in marketing retention platforms and user acquisition fraud prevention. He has a background in user management and app store optimization, with previous roles at Product Madness and Hays.
Work at AppsFlyer
Adam Smart currently serves as the Director of Product - Gaming at AppsFlyer, a role he has held since 2020. His responsibilities include overseeing product development with a focus on gaming applications. He specializes in user acquisition fraud prevention, which aims to enhance the integrity of marketing efforts. His work contributes to improving app visibility and downloads through effective app store optimization strategies.
Previous Experience in Gaming and Technology
Before joining AppsFlyer, Adam Smart held significant positions in the gaming and technology sectors. He worked at Product Madness as Head of Operational Platforms from 2013 to 2020, where he managed operational strategies for gaming products. Prior to that, he was a Business Analyst at Hays for one year in London, UK, from 2012 to 2013. His career began at Williams F1 Team, where he provided IT support from 2004 to 2010 in Oxford, UK.
Education and Expertise
Adam Smart studied at Henley Management College, where he achieved a degree in Business, Management, Marketing, and Related Support Services. His academic background supports his expertise in marketing retention platforms, including messenger bots, email, and push notifications. He is skilled in user management and player segmentation, allowing him to tailor experiences for different user groups.
Industry Insights and Contributions
Adam Smart has shared his insights on the future of gaming, particularly regarding cross-platform gaming. He co-hosts a podcast titled 'In the Sandbox with...' which discusses trends, tools, and best practices for growing games. Additionally, he participated in an interview at PGC Helsinki 2023, where he discussed AI and advertising solutions, further contributing to industry knowledge.