Adi Daniel Raicher
About Adi Daniel Raicher
Adi Daniel Raicher is a Senior Product Manager at AppsFlyer, with a strong background in behavioral science and product management. He holds multiple degrees, including an M.A. in Social Psychology and an MBA, and has extensive experience in managing products throughout their lifecycle.
Current Role at AppsFlyer
Adi Daniel Raicher currently holds the position of Senior Product Manager at AppsFlyer, having started in 2024. In this role, he leverages his extensive experience in product management and behavioral science to drive product development and strategy. His responsibilities include overseeing product lifecycles, from ideation through to productization, ensuring alignment with market needs and user expectations.
Previous Experience at AppsFlyer
Before his current role, Adi served as a Data Product Manager at AppsFlyer from 2022 to 2024. In this capacity, he focused on data-driven product strategies, utilizing analytics to inform product decisions. His work contributed to enhancing the company's data offerings and improving user engagement.
Education and Expertise
Adi Daniel Raicher has a strong educational background. He earned a Master of Arts in Social Psychology (Cum Laude) from Reichman University, where he studied from 2016 to 2018. He also holds an MBA from The College of Management Academic Studies and a Bachelor's degree in Business Management and Psychology (Cum Laude) from Tel Aviv University. His academic focus on behavioral science supports his expertise in product management.
Career Background
Adi has held various significant roles throughout his career. He was the Head of Product for Career Management and Learning Platforms at Global University Systems from 2019 to 2021. He also served as the Head of Product for Technology Scouting at the same organization for six months in 2020. Prior to these roles, he worked as VP Product at Circles from 2021 to 2022 and as Brand Manager at L'Oréal from 2012 to 2013.
Professional Skills and Interests
Adi possesses extensive skills in managing products through their entire lifecycle, from ideation to proof of concept and productization. His background in behavioral science enhances his ability to understand user needs and market dynamics. He has a passion for connecting with impactful people, ideas, and opportunities, which drives his approach to product management.