Adi Krysler
About Adi Krysler
Adi Krysler is a Senior Product Marketing Manager at AppsFlyer, with over 15 years of experience in marketing across various roles in corporate and startup environments. He has previously held positions at Similarweb, Splitit, Wix.com, and SAP, and holds an MBA in marketing from Reichman University.
Work at AppsFlyer
Adi Krysler currently serves as a Senior Product Marketing Manager at AppsFlyer, a position held since 2022. In this role, Krysler is responsible for developing and executing marketing strategies that support product launches and drive customer engagement. The role is based in Herzliyya, Tel Aviv, Israel, where Krysler leverages extensive marketing experience to enhance the company's product offerings.
Previous Experience at Similarweb
Prior to joining AppsFlyer, Adi Krysler worked at Similarweb as the Marketing Lead from 2021 to 2022. During this one-year tenure in Tel Aviv, Israel, Krysler focused on driving marketing initiatives and enhancing brand visibility. This role contributed to Krysler's extensive background in product marketing and strategy.
Education and Expertise
Adi Krysler holds a Bachelor of Arts (B.A.) in Communication and Political Science from The Open University, Israel, completed from 2006 to 2010. Krysler furthered education by obtaining a Master of Business Administration (MBA) in Marketing from Reichman University, studying from 2013 to 2015. Additionally, Krysler participated in the Aresty Institute of Executive Education at The Wharton School in 2014, enhancing expertise in marketing strategies.
Career Background
With over 15 years of experience in marketing, Adi Krysler has worked in various roles across corporate and startup environments. Krysler's career includes positions such as Marketing Director at Splitit from 2018 to 2021, Head of Product Marketing at Wix.com from 2016 to 2018, and Marketing Manager at SAP from 2013 to 2015. This diverse background has equipped Krysler with a comprehensive understanding of both B2B and B2C marketing.
Achievements in Marketing
Throughout the career, Adi Krysler has led go-to-market efforts for major product launches, demonstrating a strong capability in both B2B and B2C sectors. Krysler's previous roles have included significant contributions to marketing strategies and brand development at various organizations, including Seebo Interactive Ltd and Playfect Ltd.