Alissa Frank Bartal
About Alissa Frank Bartal
Alissa Frank Bartal serves as the Head of Global Customer Engagement at AppsFlyer, where she has worked since 2022. She has extensive experience in customer engagement and ad operations, having held various roles at Supersonic and Jennison Associates.
Work at AppsFlyer
Alissa Frank Bartal has been with AppsFlyer since 2022, currently holding the position of Head of Global Customer Engagement. In this role, she spearheads the Customer Engagement Team, focusing on enhancing customer journeys and targeted engagements. Prior to her current position, she served as Senior Customer Success Manager at AppsFlyer from 2016 to 2017. Her contributions directly impact the annual recurring revenue (ARR) of the company, which is recognized as a leader in mobile attribution and marketing analytics.
Previous Experience at Supersonic
Before joining AppsFlyer, Alissa worked at Supersonic, which later merged with ironSource. She held several key positions, including Director/Sr. Director of Ad Operations from 2011 to 2013 and Vice President of Ad Operations from 2013 to 2014. Additionally, she served as Head of Offerwall Optimization for one year in 2015. During her time at Supersonic, she was instrumental in optimizing ad operations and enhancing overall performance.
Education and Expertise
Alissa holds a Bachelor of Science degree in Finance and Marketing from Syracuse University's Martin J. Whitman School of Management, where she studied from 2000 to 2004. She furthered her education by obtaining a Master of Business Administration (MBA) from Reichman University, completing her studies from 2008 to 2010. Her academic background provides a strong foundation for her roles in customer engagement and marketing analytics.
Background in Customer Engagement
Alissa has extensive experience in customer engagement, having developed the business operations for the Customer Engagement Team at AppsFlyer from scratch. This included defining client segments, customer journeys, targeted engagements, and service level agreements. She also works closely with the sales organization to align workflows and achieve gross retention rate (GRR) targets, demonstrating her commitment to driving customer satisfaction and business success.
Early Career at Jennison Associates
Alissa began her career at Jennison Associates, where she worked as an Account Administrator from 2004 to 2005 and later as a Senior Marketing Associate from 2005 to 2008. In these roles, she gained valuable experience in account management and marketing strategies, which laid the groundwork for her future positions in customer engagement and ad operations.