Almer Alana Putra
About Almer Alana Putra
Almer Alana Putra serves as the RoA Growth CSM Lead at AppsFlyer, where he has worked since 2024. He has extensive experience in mobile app user acquisition and marketing attribution across Southeast Asia and has held various roles at AppsFlyer and other companies.
Current Role at AppsFlyer
Almer Alana Putra currently serves as the RoA Growth CSM Lead at AppsFlyer, a position he has held since 2024. In this role, he focuses on driving customer success and growth initiatives within the region. His responsibilities include managing relationships with clients and ensuring they effectively utilize the AppsFlyer platform to enhance their mobile app user acquisition strategies.
Previous Experience at AppsFlyer
Prior to his current role, Almer held multiple positions at AppsFlyer, including Sr. Customer Success Manager for SEAPAC and Regional Product Specialist for Predict from 2020 to 2021. He also served as Enterprise CSM ID from 2022 to 2024 and as Predict SK - Product Specialist from 2021 to 2024. His diverse roles have contributed to his extensive knowledge of mobile marketing attribution.
Background in Digital Marketing
Almer has a solid background in digital marketing, having worked at Lazada Group as a Senior Analyst in both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in 2016. He also gained experience in performance marketing at GO-JEK, where he held roles in user acquisition and performance marketing lead from 2017 to 2018. His experience spans various aspects of digital marketing, emphasizing data-driven strategies.
Educational Qualifications
Almer earned a Bachelor of Science (B.Sc.) degree in Geophysics and Seismology from Institut Teknologi Bandung, where he studied from 2009 to 2013. During his time at the university, he also worked as a laboratory and lecturer assistant from 2011 to 2014, which provided him with foundational skills in analytical thinking and data interpretation.
Expertise in Mobile Marketing Attribution
Almer is recognized as a mobile marketing attribution expert in the Southeast Asia, Australia, and Pakistan markets. He has played a key role in driving mobile marketing attribution growth in Indonesia and Vietnam, leveraging his unique dual experience as both an advertiser and a provider on the AppsFlyer platform.