Amarnath Balu Rajan
About Amarnath Balu Rajan
Amarnath Balu Rajan is a Senior Product Marketing Manager at AppsFlyer, with a strong background in B2B SaaS product marketing and customer advocacy. He has previously held positions at Honeywell and Near, and has extensive experience in content development, market research, and product adoption strategies.
Current Role at AppsFlyer
Amarnath Balu Rajan serves as a Senior Product Marketing Manager at AppsFlyer, a position he has held since 2022. In this role, he focuses on driving product adoption for AppsFlyer's mobile attribution and marketing analytics platform within the SEAPAC region. His responsibilities include developing strategies that enhance product visibility and engagement among users.
Previous Experience at Honeywell
Before joining AppsFlyer, Amarnath worked at Honeywell as a Senior Product Marketing Specialist from 2017 to 2020. During his tenure in Bengaluru, India, he contributed to various marketing initiatives and strategies that supported Honeywell's technology products. Prior to this role, he was a Senior Product Design Engineer at Honeywell from 2008 to 2016, where he gained significant experience in product development.
Experience at Near
Amarnath held the position of Senior Product Marketing Manager at Near from 2021 to 2022. In this role, he was responsible for overseeing product marketing efforts and developing strategies to enhance market presence. His work contributed to the company's goals in the competitive landscape of technology products.
Educational Background
Amarnath earned his Master of Business Administration (MBA) from the Indian Institute of Management Bangalore, where he studied Marketing from 2015 to 2017. He also holds a Bachelor of Engineering (B.E.) degree from Alagappa Chettiar College of Engineering & Technology (ACCET), which he completed from 2004 to 2008. His educational background supports his expertise in product marketing and technology.
Expertise in Product Marketing
Amarnath has extensive experience in developing content and event strategies for technology products. He specializes in B2B SaaS product marketing, with a strong focus on customer advocacy and success stories. His background in customer and market research enhances his ability to effectively position and message products in the market.