Brendan Crosby
About Brendan Crosby
Brendan Crosby serves as the North America Sales Lead for Data Clean Room and Privacy Cloud at AppsFlyer, where he has held various roles since 2018. He has a background in sales and account management, with experience in both the mobile advertising and procurement sectors.
Current Role at AppsFlyer
Brendan Crosby serves as the North America Sales Lead for Data Clean Room and Privacy Cloud at AppsFlyer. He has held this position since 2023 and operates from the San Francisco Bay Area. In this role, he is responsible for leading sales initiatives and strategies related to data privacy solutions. He reports directly to the Senior Vice President of Sales for North America and has a dotted line reporting relationship to the Global Senior Vice President and General Manager of AppsFlyer's Privacy Cloud.
Previous Experience at AppsFlyer
Brendan Crosby has extensive experience at AppsFlyer, having worked in various roles since 2018. He started as a Strategic Account Development professional in the Digital First sector for two years. He then progressed to Senior Account Executive from 2022 to 2023, followed by a brief tenure as Director of Sales for Digital First & Gaming (Interim) in 2023. During his time at AppsFlyer, he was recruited by the executive team to revamp the go-to-market strategy for the Privacy Cloud and Data Clean Room in North America.
Education and Qualifications
Brendan Crosby holds a Bachelor’s Degree in Political Science and Government from the University of Colorado Boulder, which he completed from 2010 to 2014. He also pursued further education at The International School of Management (ISM), earning a Master of Business Administration (M.B.A.) with a focus on Entrepreneurship and Innovation from 2015 to 2017. Additionally, he is studying Business/Commerce at the University of Colorado Boulder, where he is working towards a Certificate in Applied Business.
Early Career Experience
Before joining AppsFlyer, Brendan Crosby gained experience as a Recruitment Associate at Finlay James, focusing on Mobile AdTech from 2017 to 2018. He also completed an internship in Procurement and Sourcing at Summit Materials in 2015 for five months in Denver, Colorado. These roles contributed to his foundational skills in sales and business development.
Cross-Functional Collaboration
In his current role at AppsFlyer, Brendan Crosby works cross-functionally with global product leads, revenue operations, marketing, and account teams. This collaboration is aimed at identifying new business opportunities and enhancing the company's offerings in data privacy solutions.