Caroline Reder
About Caroline Reder
Caroline Reder is the Director of Growth Marketing at AppsFlyer, where she focuses on creating impactful user experiences through data-driven marketing strategies. She has extensive experience in various sectors, including B2B, B2C, and SaaS, and has held multiple leadership roles in marketing and communications.
Current Role at AppsFlyer
Caroline Reder currently serves as the Director of Growth Marketing at AppsFlyer, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that drive organic growth. Prior to this, she was the Head of Organic Growth at AppsFlyer from 2019 to 2021. Her experience at AppsFlyer highlights her commitment to enhancing user experiences through innovative marketing approaches.
Previous Experience in Marketing
Caroline Reder has a diverse background in marketing, having held various positions in notable organizations. She worked as the Head of Marketing at Audioburst for six months in 2018 and served as the Content Strategy & SEO Lead at Lemonade Inc. from 2017 to 2018. Additionally, she was the Content & Communications Director at Webydo from 2015 to 2017. Her roles have equipped her with extensive knowledge in content strategy and user engagement.
Education and Expertise
Caroline Reder holds a Bachelor of Arts degree in Government & Politics and Economics from the University of Maryland, where she studied from 2005 to 2009. She also earned a Master of Arts in Government: Diplomacy & Conflict Studies from Reichman University in 2013. In 2023, she completed a Certificate in Leadership Principles from Harvard Business School Online. Her educational background supports her expertise in marketing and strategic communications.
Background in Government and Finance
Before transitioning to marketing, Caroline Reder worked in the public sector. She served as the Assistant Director for Global Debt Capital Markets & Foreign Currency Transactions at the Israel Ministry of Finance from 2009 to 2010. This role provided her with insights into financial markets and governmental operations, contributing to her analytical skills and strategic thinking.
Passion for Word Games
Caroline Reder is an avid player of word games such as Boggle, Scrabble, and Bananagrams. Her engagement with these games reflects her creativity and strong spelling skills. This passion for word games complements her professional focus on content strategy and communication, enhancing her ability to craft compelling narratives in marketing.