Carolyn Bao
About Carolyn Bao
Carolyn Bao serves as the Vice President of Marketing at AppsFlyer and has extensive experience in enterprise SaaS marketing. She also holds faculty positions at Rice University and Product Marketing Alliance, while previously working in various marketing roles at companies like Intuit, Facebook, and Visa.
Work at AppsFlyer
Carolyn Bao has been serving as the Vice President of Marketing at AppsFlyer since 2022. In this role, she focuses on enterprise SaaS, utilizing her expertise to enhance brand and performance marketing initiatives. Her leadership contributes to the company's marketing strategies and overall business growth.
Education and Expertise
Carolyn Bao holds an MBA from Emory University's Goizueta Business School, where she studied Strategy and Marketing. She furthered her education by completing Stanford University's AI Essentials program in 2023, focusing on key concepts and opportunities in artificial intelligence. Additionally, she completed MMA Global's Decoding AI for Marketers Training in 2023.
Background
Carolyn Bao has a diverse professional background in marketing and product management. She has held various roles at notable companies, including Intuit, Facebook, and Visa. Her experience spans over a decade, with significant positions in product marketing and leadership. She has also been involved in academia as a faculty member at Rice University and as an Expert in Residence at Product Marketing Alliance since 2020.
Achievements
Throughout her career, Carolyn Bao has been recognized for her contributions to marketing and product management. She has served as a featured speaker and moderator for the Silicon Valley Leadership Community, focusing on developing technology leaders. Additionally, she is passionate about mentoring the next generation of product managers through her engagements at The Product School and Product Pub.
Previous Work Experience
Before her current roles, Carolyn Bao held several key positions in various organizations. She worked at Moomoo Inc. as Vice President of Marketing from 2021 to 2022, and at Intuit as a Product Marketing Consultant from 2019 to 2021. Her earlier experience includes roles at Yahoo! Inc., BrightEdge, and Visa, where she focused on product marketing and digital strategies.