Chen Guter
About Chen Guter
Chen Guter is the Vice President of Brand Marketing at AppsFlyer, where he specializes in creating disruptive and iconic branded communications. With extensive experience in both B2B SaaS and B2C consumer packaged goods marketing, he has held various leadership roles in renowned companies such as Procter & Gamble and JUUL Labs.
Work at AppsFlyer
Chen Guter serves as the Vice President of Brand Marketing at AppsFlyer, a position he has held since 2023. In this role, he focuses on creating impactful branded communications that resonate with audiences. His expertise in both B2B SaaS and B2C consumer packaged goods marketing supports the company's growth initiatives.
Education and Expertise
Chen Guter earned a Bachelor of Arts degree with a major in Economics and a minor in Psychology from Tel Aviv University, studying from 2005 to 2007. He is currently pursuing further education in Business Management at Jolt.io, where he has been studying since 2019. His educational background provides a strong foundation for his marketing strategies.
Background
Chen Guter has extensive experience in the marketing field, having worked in various capacities at Procter & Gamble from 2008 to 2018. His roles included Brand Manager, Business Unit Leader, and Managing Director of the Israel House of Innovation. He also held the position of Director of Marketing and Communications at JUUL Labs from 2018 to 2020 and served as VP Marketing at Lusha from 2020 to 2023.
Achievements
Throughout his career, Chen Guter has demonstrated a strong ability to drive growth through business model transformation, product innovation, and strategic integrated campaigns. He has a notable focus on developing disruptive and iconic branded communications based on customer insights. Additionally, he is involved with G-CMO as a member, lecturer, and mentor, where he contributes to the development of marketing teams.