Deborah Baruc
About Deborah Baruc
Deborah Baruc is a Business Strategy Team Leader at AppsFlyer, with over a decade of experience in team management within the advertising industry. She holds a Bachelor's degree in Communication from The Hebrew University of Jerusalem and a Master's degree in International Economics from Beijing Normal University.
Work at AppsFlyer
Deborah Baruc currently serves as the Business Strategy Team Leader at AppsFlyer, a position she has held since 2022. In this role, she focuses on developing and implementing business strategies that enhance the company's market position. Her previous experience at AppsFlyer includes serving as the Product Strategy Team Leader from 2021 to 2022, where she contributed to product development and optimization initiatives.
Education and Expertise
Deborah Baruc holds a Bachelor's degree in Communication, Journalism, and Related Programs from The Hebrew University of Jerusalem, which she completed from 2003 to 2007. Additionally, she studied Eastern Asia Studies with a focus on Chinese at the same university from 2004 to 2007. She furthered her education by obtaining a Master’s Degree in International Economics from Beijing Normal University between 2012 and 2014. Her educational background supports her expertise in ad targeting, digital strategy, negotiation, and product optimization.
Background
Deborah Baruc has over a decade of experience in team management within the advertising industry. Her career includes significant roles at various companies, starting with EL AL Airline as a Senior Team Leader in Beijing, China, from 2007 to 2014. She then transitioned to roles in the advertising sector, including positions at Mobilda and Mars Media Group, where she held leadership roles in mobile ad operations and user acquisition.
Previous Positions
Prior to her current role at AppsFlyer, Deborah Baruc worked at Plarium as the User Acquisition Team Leader from 2020 to 2021. She also held the position of Mobile Managing Director at Mars Media Group from 2018 to 2020. In her earlier career, she served as the Ad Ops Team Leader for Asia Pacific at Mobilda from 2015 to 2018, and as the Mobile Ad Ops Team Leader at Mars Media Group during the same period.
Skills and Specializations
Deborah Baruc possesses a range of skills that are essential in the advertising and marketing sectors. Her expertise includes ad targeting, digital strategy, negotiation, and product optimization. She has experience in both B2C and B2B marketing strategies, which allows her to navigate complex market dynamics and drive effective marketing initiatives.