Edik Mitelman
About Edik Mitelman
Edik Mitelman is the General Manager of Protect360 and Marketing OS at AppsFlyer, where he focuses on creating successful and enjoyable work environments. He has a strong background in product management and entrepreneurship, with experience at various technology companies and academic institutions.
Current Role at AppsFlyer
Edik Mitelman serves as the General Manager for Protect360 and Marketing OS at AppsFlyer since 2021. In this role, he focuses on leading initiatives that enhance product offerings and drive organizational growth. His responsibilities include overseeing strategic planning and execution to ensure the success of the Protect360 and Marketing OS services.
Previous Experience in Product Management
Edik Mitelman has extensive experience in product management across various organizations. He worked at Autodesk as the Sr. Manager and Head of AutoCAD Mobile from 2017 to 2020, and as Director of AutoCAD Mobile and Site Lead for Autodesk Tel Aviv in 2020. Prior to Autodesk, he held positions at Wochit as Director of Product Management and Otonomic as VP Products, showcasing his ability to lead product development and management.
Educational Background
Edik Mitelman has a solid educational foundation in technology and business. He earned a Bachelor of Science in Mathematics and Computer Science from Tel Aviv University from 2002 to 2005. He furthered his education by obtaining a Master of Business Administration in Global Entrepreneurship & Innovation from Reichman University (IDC Herzliya) from 2013 to 2015.
Teaching and Mentorship Roles
In addition to his corporate roles, Edik Mitelman has contributed to academia as a lecturer and mentor at Reichman University (IDC Herzliya) from 2016 to 2020, focusing on Product Management and Digital Performance Marketing. He currently serves as Co-lead of the Venture Creation Lab at the same institution, where he supports innovation and entrepreneurship initiatives.
Focus on Organizational Growth and Employee Engagement
Edik Mitelman emphasizes the importance of creating organizations that are not only productive but also enjoyable for employees. His approach combines a deep technological background with strategic vision and business acumen, allowing him to implement a data-informed methodology to enhance business management and product development.