Esty Yehuda
About Esty Yehuda
Esty Yehuda serves as the Vice President of Product Management at AppsFlyer, where she leads the development of privacy-focused digital products. With extensive experience in product management and software engineering, she has contributed to various strategic initiatives throughout her career.
Work at AppsFlyer
Esty Yehuda currently serves as Vice President of Product Management at AppsFlyer, a position she has held since 2023. In this role, she led the development of a Data Clean Room product as part of AppsFlyer's Privacy Cloud initiative, aimed at enhancing privacy-focused digital experiences. She previously worked at AppsFlyer as Director of Product Management from 2020 to 2023, where she created a marketplace within the Privacy Cloud to facilitate collaboration among advertisers, publishers, and tech partners. Yehuda has implemented OKRs (Objectives and Key Results) to empower teams and promote data-informed decision-making.
Previous Experience
Esty Yehuda has extensive experience in product management and software engineering. She worked at WalkMe™ in various roles, including Senior Product Manager for three months in 2018, Director of Product Management for the Web (Platform) Offering from 2019 to 2020, and Director of Product Management for WalkMe™ Growth from 2018 to 2019. Her tenure at SAP spanned from 2009 to 2016, where she held positions as Software Engineer, Senior Software Engineer and Team Architect, and Product Manager. Additionally, she worked at IAI - Israel Aerospace Industries and Xact Soft as a Software Engineer.
Education and Expertise
Esty Yehuda holds a Master of Business Administration (MBA) with a focus on Management of Technology, Innovation & Entrepreneurship (MoTIE) from Tel Aviv University, where she studied from 2017 to 2019. She also earned a Bachelor’s Degree in Computer Software Engineering from Afeka Tel Aviv Academic College of Engineering, completing her studies from 2001 to 2005. Her educational background supports her expertise in product management and technology development.
Achievements in Product Management
Throughout her career, Esty Yehuda has successfully delivered multiple products from ideation to general availability, adhering to strict time-to-market deadlines. At AppsFlyer, she has fostered a collaborative and growth-oriented culture within the product management team, emphasizing the importance of teamwork and innovation. Her initiatives have contributed to the strategic development of privacy-focused products in the digital landscape.