Galia Shaulova
About Galia Shaulova
Galia Shaulova is a Growth Manager at AppsFlyer, where she focuses on upsells and retention strategies to strengthen client relationships. She has a background in PR, marketing, and project management, with experience working for notable companies such as Gazprom-media and Canva.
Work at AppsFlyer
Galia Shaulova has been serving as a Growth Manager at AppsFlyer since 2022. In this role, she actively manages upsells and retention strategies to enhance client relationships. Her responsibilities include collaborating with various departments such as Customer Success, Product, Legal, Finance, and Marketing to ensure cohesive growth initiatives. Shaulova's work focuses on optimizing client engagement and driving business growth within the company.
Education and Expertise
Galia Shaulova earned a Master's degree in journalism from the Russian State University for the Humanities, where she studied from 2006 to 2011. Her educational background has equipped her with strong communication skills and a deep understanding of media and storytelling. Additionally, she is a certified life coach with a passion for psychology, which complements her professional expertise in growth management and client relations.
Background in PR and Project Management
Before joining AppsFlyer, Galia Shaulova gained significant experience in public relations and project management. She worked at Gazprom-media as a Leading PR and Project Manager and served as a Celebrities Manager at Comedy Club Production from 2017 to 2018 in Moscow. Her diverse background in the media and entertainment industry has provided her with valuable insights into marketing and communications.
Experience at Canva
Galia Shaulova worked as a Content Writer at Canva from 2019 to 2021. During her tenure, she contributed to the development of content strategies that aligned with the company's branding and marketing objectives. This role further enhanced her skills in content creation and communication, which she applies in her current position at AppsFlyer.
Achievements in Promotion Strategies
Galia Shaulova has developed promotion strategies for projects that involved top Russian celebrities and international brands such as Apple, L’Oréal, and Sony. Her ability to create impactful marketing campaigns has been instrumental in her previous roles and continues to influence her work at AppsFlyer.