Gaston Rendelstein⚡️
About Gaston Rendelstein⚡️
Gaston Rendelstein is the Director of Product Marketing at AppsFlyer, where he leads go-to-market strategies and product growth. He has extensive experience in B2B and B2C marketing, having held various marketing leadership roles across multiple companies since 2009.
Current Role at AppsFlyer
Gaston Rendelstein currently serves as the Director of Product Marketing at AppsFlyer, a position he has held since 2023. In this role, he leads the go-to-market strategy and product growth for AppsFlyer’s premium products and cross-platform measurement solutions. His focus is on enhancing marketing strategies for the company’s offerings, ensuring alignment with user needs and market trends.
Previous Experience at AppsFlyer
Prior to his current role, Gaston Rendelstein worked at AppsFlyer as the Head of Product Marketing from 2022 to 2023. He was responsible for overseeing product marketing initiatives and strategies during this period. Additionally, he served as Head of Marketing for OneLink from 2021 to 2022, contributing to the development and promotion of AppsFlyer’s marketing solutions.
Professional Background
Gaston Rendelstein has a diverse professional background, having held various marketing and strategy roles across multiple organizations. He worked at Eventer.co.il as a Growth Strategy Advisor from 2016 to 2017, and at Spartonix in a similar advisory capacity from 2016 to 2018. His experience also includes serving as VP of Marketing & Business Development at Round Robin LTD from 2015 to 2016 and as Head of Marketing at Whatify from 2018 to 2021.
Education and Expertise
Gaston Rendelstein studied at The College of Management-Academic Studies, where he earned a B.A. in Media & Business Administration from 2009 to 2013. He also attended John Bryce, focusing on Graphic Design from 2010 to 2011. His educational background complements his extensive expertise in both B2B and B2C marketing, with a focus on user acquisition, retention, and customer experience.
Career in Government and Security
Before transitioning to the private sector, Gaston Rendelstein worked at the Prime Minister's Office in the Security Department from 2009 to 2012. This role provided him with experience in a government setting, contributing to his overall professional development and understanding of strategic operations.