Genevieve B.
About Genevieve B.
Genevieve B. serves as the Head of Performance Marketing at AppsFlyer, a position she has held since 2019. She has extensive experience in advertising and performance marketing, having previously worked at Oracle in various managerial roles.
Work at AppsFlyer
Genevieve B. has served as the Head of Performance Marketing at AppsFlyer since 2019. In this role, she oversees marketing strategies and initiatives aimed at enhancing performance metrics for the company. Her leadership contributes to AppsFlyer's position in the mobile attribution and marketing analytics industry, focusing on optimizing advertising efforts and driving growth.
Previous Experience at Oracle
Before joining AppsFlyer, Genevieve B. worked at Oracle for a total of three years in various roles. She began as an Associate Advertising Manager from 2012 to 2014, then progressed to Manager of Global Advertising & Performance Marketing from 2014 to 2016. Her final position at Oracle was Senior Manager of Global Advertising & Performance Marketing from 2016 to 2019. In these roles, she developed and implemented advertising strategies that enhanced performance across global markets.
Education and Expertise
Genevieve B. earned a Bachelor of Arts (B.A.) degree in Communication from the University of Southern California. Her educational background provides a foundation for her expertise in marketing and advertising, enabling her to effectively manage performance marketing initiatives in her professional roles.
Early Career at Allied Integrated Marketing
Genevieve B. began her career as a Marketing Intern for Publicity and Promotions at Allied Integrated Marketing in Hollywood, CA. She held this position for eight months in 2011-2012, where she gained initial experience in marketing and promotional strategies, contributing to her development in the field.