Genevieve B.
About Genevieve B.
Genevieve B. serves as the Head of Demand Generation for North America at AppsFlyer, a position she has held since 2019. She has a background in communication, having earned a Bachelor of Arts from the University of Southern California, and previously worked in various roles at Oracle for seven years.
Work at AppsFlyer
Genevieve B. has been serving as the Head of Demand Generation for North America at AppsFlyer since 2019. In this role, she is responsible for developing and executing demand generation strategies to drive customer acquisition and engagement in the North American market. Her tenure at AppsFlyer spans five years, during which she has contributed to the company's growth and visibility in the competitive mobile marketing landscape. Based in San Francisco, she collaborates with cross-functional teams to align marketing initiatives with business objectives.
Education and Expertise
Genevieve B. holds a Bachelor of Arts (B.A.) degree in Communication from the University of Southern California. Her educational background has equipped her with strong communication skills, essential for her roles in marketing and demand generation. This foundation supports her ability to craft effective marketing messages and engage with diverse audiences, contributing to her success in the field.
Background in Oracle
Prior to her current role at AppsFlyer, Genevieve B. worked at Oracle for seven years in various capacities. She began as an Associate Advertising Manager from 2012 to 2014, then advanced to Manager of Global Advertising & Online from 2014 to 2016, and finally served as Senior Manager in the same department from 2016 to 2019. During her time at Oracle, she focused on global advertising strategies and online marketing initiatives, gaining extensive experience in demand generation and digital marketing.
Early Career at Allied Integrated Marketing
Genevieve B. started her career as a Marketing Intern for Publicity and Promotions at Allied Integrated Marketing in Hollywood, CA, from 2011 to 2012. This internship provided her with foundational experience in marketing and promotions, allowing her to develop skills that would later support her career in demand generation and advertising.