Gil Meroz
About Gil Meroz
Gil Meroz serves as the VP of Innovation and General Manager at AppsFlyer, where he has played a significant role in the company's growth and product development. With extensive experience in mobile technology and software engineering, he has worked with major industry leaders and contributed to innovative solutions in mobile advertising.
Current Role at AppsFlyer
Gil Meroz serves as the VP of Innovation and General Manager at AppsFlyer, a position he has held since 2019. In this role, he manages several departments, overseeing a team of 80 employees. His focus is on strategic product innovation, contributing to the company's growth and development. Under his leadership, AppsFlyer has expanded from a small start-up to a significant player in the mobile marketing industry, boasting approximately 1,500 employees and a valuation of $2 billion.
Previous Experience at AppsFlyer
Prior to his current role, Gil Meroz held multiple positions at AppsFlyer. He worked as the Head of Mobile & Analytics (R&D) from 2016 to 2017 and as the Lead Mobile Architect from 2013 to 2015. Additionally, he served as the R&D Group Manager for one year from 2015 to 2016. During his tenure, he contributed to the development of OneLink, a leading mobile deep linking solution, and played a key role in the innovation of Protect360, a mobile ads fraud prevention solution.
Career Background
Gil Meroz has a diverse background in software development and engineering. He began his career as a Java Developer at Amdocs from 1997 to 2000. He then worked at Matrix as a Software Team Leader from 2001 to 2004. Meroz continued his career at Verix Inc, where he held various roles including Senior J2EE Engineer, System Architect, and R&D Manager from 2003 to 2014. He also worked as an Indie Mobile iPhone/Android Developer at Mygo Software, achieving over 1.5 million app installs.
Education and Expertise
Gil Meroz studied at Technion - Israel Institute of Technology, where he earned a Bachelor of Science (BSc) in Computer Software Engineering from 1994 to 1998. His educational background provides a strong foundation for his extensive career in software development and product innovation. Meroz's expertise includes working directly with major global mobile leaders such as Google, Facebook, and Amazon, focusing on user acquisition strategies.
Contributions to Product Development
Throughout his career, Gil Meroz has been involved in significant product development initiatives. He played a crucial role in the strategic development of Predict, a product aimed at enhancing user acquisition. His contributions to AppsFlyer include the innovation of key solutions such as OneLink and Protect360, which have established the company as a leader in mobile marketing and fraud prevention.