Guilherme Basani
About Guilherme Basani
Guilherme Basani is a Strategic Sales Executive specializing in Data Collaboration Platforms, currently working at AppsFlyer in Mexico City. He has extensive experience in sales and customer success management across various roles in the LATAM region, with a diverse educational background that includes studies in business administration, digital marketing, and scenic arts.
Current Role at AppsFlyer
Guilherme Basani currently serves as a Strategic Sales Executive for the Data Collaboration Platform at AppsFlyer. He has been in this role since 2024, working on-site in Mexico City, Mexico. His responsibilities include driving sales strategies and collaborating with clients to enhance data-driven decision-making processes.
Previous Experience at AppsFlyer
Prior to his current position, Basani held multiple roles at AppsFlyer. He worked as a Sales Director for SP Latam from 2021 to 2022, focusing on markets in Mexico, Colombia, and Central America. He also served as a Sales Executive for SP Latam from 2018 to 2021, where he contributed to the company's growth in the region.
Educational Background
Guilherme Basani has a diverse educational background. He earned a Bachelor of Business Administration from Griffith University, studying from 2005 to 2008. He also holds diplomas in Business Administration and Management from the Royal Brisbane Institute of Technology and Graphic Design from Universidade Paulista. Additionally, he has specialized training in digital marketing strategies and various sales specializations from Fujitsu.
Career in Customer Success and Sales
Basani has extensive experience in customer success and sales management. He worked as a Senior Customer Success Manager at RankMyAPP and as a Customer Success Manager at Resultados Digitais in 2017. His transition from customer success roles to strategic sales positions highlights his adaptability and understanding of client needs.
Leadership Roles in Mobile App Growth
Guilherme Basani has held leadership positions in the mobile app industry, including his role as VP of Global Revenue at Rocket Lab | Mobile App Growth from 2022 to 2023. His expertise in revenue management and mobile app growth strategies reflects his strong understanding of the industry's dynamics.