James Liu
About James Liu
James Liu serves as the Director of Sales Development at AppsFlyer, where he has played a significant role in expanding the company's customer base to over 12,000 clients, including notable brands like Walmart and Nike. He has extensive experience in sales development and account management, having worked with various technology partners and previously held positions at companies such as Marketo and OneLogin.
Work at AppsFlyer
James Liu serves as the Director of Sales Development at AppsFlyer, a position he has held since 2021. In this role, he has contributed to the expansion of AppsFlyer's customer base, which now includes over 12,000 clients, featuring prominent brands such as Walmart, Nike, and HBO. He collaborates with a network of over 6,000 technology partners, including major industry players like Facebook, Google, and Salesforce. Liu is also involved in maintaining the company's commitment to accurate data, privacy, security, and innovation in open tech stacks.
Education and Expertise
James Liu has a solid educational background with a Bachelor of Science (B.S.) in Business Management, specializing in Entrepreneurship from San Diego State University. He furthered his studies at Leeds Beckett University, focusing on Business Strategy in International Business. Liu possesses expertise in providing marketers with a comprehensive view of user journeys across various platforms, channels, and devices, which is essential in today's multi-channel marketing landscape.
Background
Before joining AppsFlyer, James Liu held several positions in sales and account management. He worked at Marketo as a Sales Development representative from 2014 to 2015. He then joined OneLogin, where he progressed through various roles, including Sales Development Manager, Sr. Account Executive, and Director of Sales Development for North America, from 2017 to 2021. His earlier experience includes a role as a Contributor at ESPN and an Account Executive position at AIG Direct.
Achievements
Throughout his career, James Liu has played a significant role in driving sales development and customer growth across multiple organizations. His contributions have been instrumental in expanding customer bases and enhancing partnerships with leading technology companies. His work at AppsFlyer has been particularly impactful in fostering relationships with major brands and maintaining the company's standards in data accuracy and privacy.