Karen Cohen
About Karen Cohen
Karen Cohen serves as the Global VP of Product Marketing & GTM at AppsFlyer, a position she has held since 2021. With a background in product marketing and management, she has previously worked at Hewlett Packard Enterprise and AppsFlyer in various roles over the years.
Current Role at AppsFlyer
Karen Cohen serves as the Global VP of Product Marketing & GTM at AppsFlyer. She has held this position since 2021, contributing to the company's strategic marketing initiatives and go-to-market strategies. Her role involves overseeing product marketing efforts on a global scale, ensuring alignment with business objectives and market demands.
Previous Experience at AppsFlyer
Prior to her current role, Karen Cohen worked at AppsFlyer in various capacities. She was the WW Product Marketing Manager from 2017 to 2019, and later served as the Senior Director of Product Marketing from 2020 to 2021. Additionally, she held the position of Director of Global Product Marketing from 2019 to 2020. Her experience at AppsFlyer spans multiple years and roles, showcasing her expertise in product marketing.
Experience at Hewlett Packard Enterprise
Karen Cohen worked at Hewlett Packard Enterprise from 2012 to 2017. During her tenure, she held several positions, including Global Patent Development Lead for HP Software, Product Marketing Team Lead, and Head of Product GTM for HPE Global Incubator. Her work involved leading product marketing initiatives and managing patent development efforts.
Educational Background
Karen Cohen studied at Tel Aviv University, where she pursued a degree in Computer Science from 1999 to 2002. She later attended Shenkar - Engineering. Design. Art., achieving a Bachelor of Design from 2002 to 2006. Additionally, she has studied at Pragmatic Institute, earning certifications in Pragmatic Marketing & TDI since 2015.
Early Career Experience
Before her roles at Hewlett Packard Enterprise and AppsFlyer, Karen Cohen worked at Elyotech as a Project Manager from 2008 to 2010 and at VSENSE as a Senior PMO from 2011 to 2012. These positions provided her with foundational experience in project management and operational oversight in the tech industry.