Larissa Klitzke
About Larissa Klitzke
Larissa Klitzke is the Product Marketing Team Lead at AppsFlyer, where she has worked since 2021. She has extensive experience in product marketing and media strategy, having held various roles at companies such as M&C Saatchi Performance and Carat USA.
Current Role at AppsFlyer
Larissa Klitzke serves as the Product Marketing Team Lead at AppsFlyer, a position she has held since 2021. In this role, she oversees product marketing initiatives and strategies, focusing on enhancing customer engagement and driving product adoption. Her leadership in the team has contributed to various successful marketing campaigns and programs.
Previous Experience at AppsFlyer
Larissa Klitzke previously worked at AppsFlyer in two roles. She was a Senior Product Marketing Manager from 2020 to 2021 and a Product Marketing Manager from 2018 to 2020. During her tenure, she ideated and launched the first customer advocacy program, which emphasized upsell and customer marketing. She also played a key role in reinventing the North America success story process in 2022.
Education and Expertise
Larissa Klitzke studied at Boston University, where she completed a MicroMasters in Digital Product Management from 2017 to 2018. She also holds a Bachelor of Arts in Mass Communication from UCLA, which she earned from 2008 to 2011. Her educational background provides her with a strong foundation in product management and communication strategies.
Career Background
Larissa Klitzke has a diverse career background in marketing and communications. She has held various positions, including Media Supervisor at M&C Saatchi Performance and Assistant Media Planner at Carat USA. Her early career included internships in publicity and communications, providing her with a comprehensive understanding of media and marketing dynamics.
Key Contributions and Achievements
Larissa Klitzke has made significant contributions to the marketing field, including creating the 2023 keynote for four speakers at MAU, the largest mobile app marketing event in North America. She also selected the first win/loss vendor globally for AppsFlyer, which provided valuable insights for the company's messaging strategy. Additionally, she published the first three testimonial videos for North America since 2017.