Lisa Zaythik (She/Her)
About Lisa Zaythik (She/Her)
Lisa Zaythik serves as the Chief People Officer at AppsFlyer, where she has held various roles since 2014. With extensive experience in operations and marketing, she has also contributed to companies like Ybrant Digital and Payoneer.
Current Role as Chief People Officer
Lisa Zaythik serves as the Chief People Officer at AppsFlyer, a position she has held since 2019. In this role, she is responsible for overseeing the company's human resources strategies and initiatives. Her focus includes enhancing employee engagement, developing talent management programs, and fostering a positive workplace culture. Lisa's leadership in this capacity is integral to AppsFlyer's commitment to its workforce.
Experience at AppsFlyer
Lisa Zaythik has extensive experience at AppsFlyer, having worked in various roles since 2014. She founded the AppsFlyer Academy, contributing to employee development and training. Previously, she served as VP of Global Operations from 2015 to 2018, and as VP of Global People Operations from 2018 to 2019. Additionally, she held the position of Director of Marketing and Operations from 2013 to 2015, showcasing her diverse skill set within the organization.
Previous Roles in Digital Marketing and Operations
Before her tenure at AppsFlyer, Lisa Zaythik worked at Ybrant Digital as a Campaign Manager for nine months in 2010. She then transitioned to a Senior Account Manager role in Display Media from 2011 to 2013. Her experience in digital marketing and account management has equipped her with valuable insights into operational strategies and client relations.
Educational Background in Tech Marketing
Lisa Zaythik earned a Bachelor of Arts degree in Tech Marketing from Sapir College, where she studied from 2002 to 2006. This educational foundation has informed her professional journey, particularly in her roles related to marketing and operations within the tech industry.
Advisory Roles and Investments
In addition to her primary role at AppsFlyer, Lisa Zaythik serves as an Advisory Board Member and Angel Investor at ibrick since 2021 and at Homazze.com since 2020. These positions reflect her commitment to supporting innovative ventures and contributing to the growth of emerging companies in the tech sector.