Loretta Cheng
About Loretta Cheng
Loretta Cheng is a Growth Customer Success Manager at AppsFlyer, with a background in implementation and customer success roles at Global Shares. She holds a Bachelor's degree from Central University of Finance and Economics and a Master's degree from the University of Warwick.
Work at AppsFlyer
Loretta Cheng has been serving as a Growth Customer Success Manager at AppsFlyer since 2021. In this role, she focuses on enhancing customer engagement and driving growth initiatives within the company. Her responsibilities include managing client relationships and ensuring successful implementation of AppsFlyer's solutions in the market. Cheng's experience in customer success is pivotal in helping clients maximize their use of AppsFlyer's analytics and marketing tools.
Previous Experience at Global Shares
Prior to her current position, Cheng worked at Global Shares in various roles. She served as a Senior Implementation Analyst from 2020 to 2021, where she was responsible for overseeing client implementations. Before that, she held the position of Implementation Analyst from 2018 to 2020, and also worked as a Share Plan Associate for 7 months in 2018. Her tenure at Global Shares spanned multiple roles, all based in Beijing, China.
Internship Experience at Tesla and Porsche
Cheng gained valuable experience through internships at notable companies. She worked as a Purchasing Intern at Tesla Motors China for 5 months in 2015, where she contributed to procurement processes. Additionally, she interned at Porsche (China) Motors Ltd as a Homologation Intern for 3 months from 2015 to 2016. These internships provided her with insights into the automotive industry and supply chain management.
Education and Expertise
Loretta Cheng holds a Bachelor's degree from the Central University of Finance and Economics, which she completed from 2012 to 2016. She furthered her education by obtaining a Master's degree in Logistics, Materials, and Supply Chain Management from the University of Warwick, studying there from 2016 to 2017. Her academic background equips her with a strong foundation in finance and supply chain principles.
Internship Experience at MSCI Inc.
In addition to her roles in the automotive sector, Cheng interned at MSCI Inc. as an ESG Intern for 7 months in 2016. This position allowed her to engage with environmental, social, and governance factors in investment processes, broadening her expertise in sustainability and corporate responsibility.