Lucila Vazquez Echegaray
About Lucila Vazquez Echegaray
Lucila Vazquez Echegaray is a Growth Manager with over 15 years of experience in digital marketing and advertising, specializing in the expansion of international businesses within local markets. She has held various roles in companies such as Optimise, MTV Networks, and AppsFlyer, and has extensive operational and financial experience in Brazil and Argentina.
Current Role at AppsFlyer
Lucila Vazquez Echegaray currently serves as a Growth Manager at AppsFlyer, a position she has held since 2022. In this role, she focuses on driving business expansion and enhancing customer success strategies within the company. Her responsibilities include developing initiatives that promote the growth of international businesses in local markets, leveraging her extensive background in digital marketing and advertising.
Previous Experience in Digital Marketing
Lucila has over 15 years of experience in digital marketing and advertising. She worked at AppsFlyer as a Customer Success Manager from 2019 to 2022, where she contributed to client engagement and retention strategies. Prior to that, she held various roles at Optimise, including Head of Client Services and Brazil Country Manager, where she managed client relationships and operational strategies in Brazil.
Educational Background
Lucila studied at Colégio Nacional de Buenos Aires, where she completed her Secundário and achieved a Bachillerato Internacional from 1996 to 2000. She furthered her education at Universidad de Ciencias Empresariales y Sociales, earning a degree in Comunicación, specifically a Lic. en Comunicación Social, from 2008 to 2011. This educational foundation supports her expertise in communication and marketing.
Career Development in Advertising
Lucila's career in advertising began with her role as a Media Planner Assistant at Initiative in 2008. She then transitioned to MTV Networks as a Digital Ad Operations Coordinator from 2008 to 2012. Her experience continued to grow as she took on positions at Predicta and US Media Consulting, where she managed ad operations and client services, further solidifying her skills in the industry.
Operational and Financial Expertise
Lucila possesses extensive operational and financial experience in both Brazil and Argentina. Her work has contributed to regional business growth, particularly in the areas of sales, project management, partnerships, and client services. This expertise is reflected in her ability to navigate complex market dynamics and drive successful outcomes for the organizations she has worked with.